Are you a mid-level professional and ready to learn the exact steps needed to successfully advance your career to a management position at your desired salary?

Work with me


Jenelle Shand

Mid-Level Career Coach

Hi there! I'm Jenelle. I have been in the HR field for 8 years and now working as a mid-level career coach. I specifically work with ambitious professionals with who are keen to advance to a management position at higher pay by communicating your value on your CV and strategic positioning on Linkedin. My goal is to help you:

Communicate your value

Vocalise your career story 

Strategically position yourself as an expert in your field

Stand out in a competitive job market

Boost your job search and get results

Get paid the money you want

It's time take action and transform your career!

STOP waiting for that person to leave before you can get a promotion
STOP relying on structured promotion processes
STOP suffering in toxic workplace cultures
STOP accepting lower pay because you don't believe you can be paid more
STOP staying in a frustrating situation, waiting and hoping for the best 
START taking concrete action to achieve your career goals and reach your full potential with my proven framework

Mid-Level to Management is a 6 week programme, providing you with the exact tools and strategies you need to succeed and excel your career to the next level and at a salary that you want.

A glimpse into the programme...



Get clarity on your next career step in terms of your ideal job title and salary



Develop a growth and visionary mindset, as well as address and remove any limiting beliefs that may be holding you back



Learn how to showcase your career story and achievements in your CV, cover letter, and Linkedin profile



Define and learn how to articulate your brand and enhance your social presence to get noticed



Strategically position yourself as an expert in your field, increasing your chances of being headhunted and setting yourself up for success


1 hour weekly 1:1 coaching calls for 6 weeks

Rebranded CV

Optimised Linkedin Profile

Networking Templates

Personalised Job Search Strategy Plan

Interview Training and Roleplays 

Salary Negotiation Examples

Mid-Level to Management IS for you if...


  • You have mastered your current role and there is a lack of opportunity to further develop your skills

  • You have been passed over for a promotion and do not want to wait for the next promotion rounds

  • You are a high performer in a toxic work environment which is holding you back from progressing

  • People in the role you want to be in are not leaving the company

  • You are ready for your first or next management position and you want to learn howto strategically position yourself to gain access to endless opportunities

  • You want to establish and develop a personal brand that will advance your career


Mid-Level to Management IS NOT for you if...

  • You are looking or a career change

  • You are not ready to make the investment to level up in your career

  • You don't take your career seriously

  • You do not want to put in the work and effort to secure your dream role

  • You are looking for an internal promotion (this programme is for external promotions)