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Your brand on your CV

Your brand. What does this mean? In simple terms it is who you are. How do you want your prospective employer to describe you as? What do you want their perception to be of you once they have read over your CV? These are a couple of questions out of many that you need to ask yourself when writing your CV.

Think about your value proposition

You should present your brand in a way that distinguishes yourself from competition and emphasise what you can bring to the job and the team that no-one else can. Start by narrowing down your skills and identifying which ones are most difficult to imitate. Cross reference then against the requirements outlined in the job description and then outline the benefits your skills can bring to your prospective employer. Will it save them time? Will it generate more money?

Example – Credible analytical skills which has enabled me to solve complex problems enabling my team to make profitable decisions for the business.


Use action verbs

In the work experience section of your CV through the use of verbs, highlight the benefits you can offer by including specific achievements and accomplishments.


Example – Redesigned (verb) the onboarding process which assimilated new starters into the business more efficiently (achievement)


Readability, formatting and length

Often underestimated, the way your CV reads, how it is formatted and the length is extremely important. If your CV is hard to read, densely packed and on multiple pages, employers simply will not continue reading and skip to the next CV which you don’t want to happen. To avoid this, try and keep your CV to 2 pages at max, use a clear readable and professional font and keep it consistent and clean. Doing this will show the employer that you are professional and can present yourself well which is important for all jobs.

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